/* =============================================
   Trend Colors — Premium Landing (Logo-matched)
   Palette sampled from brand logo:
   magenta #b03870 · red #e01820 · lime #a8c818 · cyan #0098e0
   ============================================= */

:root {
  /* Neutrals */
  --white: #ffffff;
  --paper: #f5f6f9;
  --paper-2: #eceef3;
  --ink: #0d0e13;
  --ink-2: #15171f;
  --ink-3: #1d2029;
  --text: #1a1c22;
  --muted: #5d626e;
  --muted-2: #868c98;
  --line: rgba(13, 14, 19, 0.09);
  --line-strong: rgba(13, 14, 19, 0.16);

  /* Brand colors */
  --magenta: #b03870;
  --red: #e01820;
  --lime: #97b80f;        /* slightly deepened for legibility on white */
  --lime-bright: #a8c818;
  --cyan: #0098e0;
  --brand-grad: linear-gradient(90deg, #b03870 0%, #e01820 33%, #a8c818 66%, #0098e0 100%);
  --brand-grad-soft: linear-gradient(120deg, rgba(176,56,112,.16), rgba(224,24,32,.12) 40%, rgba(168,200,24,.12) 70%, rgba(0,152,224,.16));

  /* Type */
  --font-display: 'Sora', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;

  /* Layout */
  --container: 1240px;
  --radius: 20px;
  --radius-lg: 28px;
  --radius-sm: 12px;
  --shadow-soft: 0 22px 50px -28px rgba(13, 16, 30, 0.35);
  --shadow-card: 0 18px 50px -26px rgba(13, 16, 30, 0.32);
  --shadow-pop: 0 30px 70px -28px rgba(13, 16, 30, 0.45);

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-sans);
  color: var(--text);
  background: var(--white);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; padding: 0; margin: 0; }

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 24px;
}

/* =============================================
   Typography
   ============================================= */
h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 0 0 0.4em;
}
h1 { font-size: clamp(2.3rem, 4.6vw, 3.7rem); font-weight: 800; }
h2 { font-size: clamp(1.85rem, 3.4vw, 2.8rem); }
h3 { font-size: clamp(1.15rem, 1.5vw, 1.35rem); font-weight: 700; }
h4 { font-size: 0.95rem; font-weight: 700; letter-spacing: 0.02em; }

p { margin: 0 0 1em; color: var(--muted); }

.eyebrow {
  display: inline-block;
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  margin-bottom: 18px;
  background: var(--brand-grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: var(--magenta);
}
.eyebrow.light { opacity: 0.95; }

.lede {
  font-size: 1.06rem;
  color: var(--muted);
  max-width: 640px;
}

/* =============================================
   Buttons
   ============================================= */
.btn {
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  padding: 14px 24px;
  font-family: var(--font-sans);
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: 0.005em;
  border-radius: 999px;
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease), background 0.3s var(--ease), color 0.3s var(--ease), border-color 0.3s var(--ease);
  white-space: nowrap;
  line-height: 1;
  overflow: hidden;
}
.btn-lg { padding: 17px 32px; font-size: 1rem; }

/* Gradient — primary conversion CTA */
.btn-gradient {
  color: #fff;
  border: 0;
  background: var(--brand-grad);
  background-size: 180% 100%;
  background-position: 0% 50%;
  box-shadow: 0 16px 34px -14px rgba(176, 56, 112, 0.55);
}
.btn-gradient:hover {
  background-position: 100% 50%;
  transform: translateY(-2px);
  box-shadow: 0 20px 44px -14px rgba(0, 152, 224, 0.6);
}

/* Ink solid */
.btn-primary {
  background: var(--ink);
  color: #fff;
  box-shadow: 0 14px 30px -16px rgba(13, 14, 19, 0.7);
}
.btn-primary:hover {
  transform: translateY(-2px);
  box-shadow: 0 18px 42px -14px rgba(0, 152, 224, 0.45), 0 0 0 1px rgba(255, 255, 255, 0.06) inset;
}

/* White solid (for dark backgrounds) */
.btn-secondary {
  background: #fff;
  color: var(--ink);
  box-shadow: 0 14px 30px -16px rgba(0, 0, 0, 0.5);
}
.btn-secondary:hover {
  transform: translateY(-2px);
  box-shadow: 0 18px 40px -14px rgba(0, 0, 0, 0.4);
}

/* Ghost on light */
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--line-strong);
}
.btn-ghost:hover {
  border-color: var(--ink);
  background: var(--ink);
  color: #fff;
  transform: translateY(-2px);
}

/* Ghost on dark */
.btn-ghost-light {
  background: rgba(255, 255, 255, 0.04);
  color: #fff;
  border-color: rgba(255, 255, 255, 0.28);
}
.btn-ghost-light:hover {
  background: #fff;
  color: var(--ink);
  border-color: #fff;
  transform: translateY(-2px);
}

.btn-header { padding: 11px 22px; font-size: 0.88rem; }

/* =============================================
   Header
   ============================================= */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.78);
  backdrop-filter: blur(16px) saturate(140%);
  -webkit-backdrop-filter: blur(16px) saturate(140%);
  border-bottom: 1px solid transparent;
  transition: all 0.3s var(--ease);
}
.site-header.scrolled {
  background: rgba(255, 255, 255, 0.94);
  border-bottom-color: var(--line);
  box-shadow: 0 6px 24px -16px rgba(13, 14, 19, 0.2);
}
/* top gradient hairline */
.site-header::before {
  content: '';
  position: absolute;
  left: 0; right: 0; top: 0;
  height: 3px;
  background: var(--brand-grad);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 76px;
  gap: 24px;
}

.brand { display: flex; align-items: center; }
.brand-logo { height: 38px; width: auto; display: block; }

.nav-desktop { display: flex; gap: 30px; align-items: center; }
.nav-desktop a {
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--text);
  position: relative;
  padding: 4px 0;
  transition: color 0.25s var(--ease);
}
.nav-desktop a::after {
  content: '';
  position: absolute;
  left: 0; bottom: -2px;
  height: 2px; width: 0;
  border-radius: 2px;
  background: var(--brand-grad);
  transition: width 0.3s var(--ease);
}
.nav-desktop a:hover { color: var(--ink); }
.nav-desktop a:hover::after { width: 100%; }

.nav-toggle {
  display: none;
  background: transparent;
  border: 0;
  width: 42px; height: 42px;
  cursor: pointer;
  flex-direction: column;
  gap: 5px;
  justify-content: center;
  align-items: center;
}
.nav-toggle span {
  width: 23px; height: 2px;
  border-radius: 2px;
  background: var(--ink);
  transition: all 0.3s var(--ease);
}
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.nav-mobile {
  display: none;
  flex-direction: column;
  gap: 2px;
  padding: 12px 24px 24px;
  border-top: 1px solid var(--line);
  background: var(--white);
}
.nav-mobile.open { display: flex; }
.nav-mobile a {
  padding: 14px 4px;
  font-size: 1rem;
  font-weight: 500;
  border-bottom: 1px solid var(--line);
}
.nav-mobile a.btn { margin-top: 14px; border-bottom: 0; }

/* =============================================
   Hero (dark, colorful glows)
   ============================================= */
.hero {
  position: relative;
  padding: 76px 0 96px;
  overflow: hidden;
  background: var(--ink);
  color: #fff;
}
.hero-bg {
  position: absolute;
  inset: 0;
  z-index: 0;
  background:
    radial-gradient(38% 50% at 12% 6%, rgba(176, 56, 112, 0.50) 0%, transparent 70%),
    radial-gradient(34% 46% at 92% 18%, rgba(0, 152, 224, 0.45) 0%, transparent 70%),
    radial-gradient(40% 50% at 78% 96%, rgba(168, 200, 24, 0.32) 0%, transparent 72%),
    radial-gradient(36% 48% at 30% 100%, rgba(224, 24, 32, 0.30) 0%, transparent 72%),
    var(--ink);
}
.hero-grain {
  position: absolute;
  inset: 0;
  z-index: 1;
  opacity: 0.5;
  background-image:
    url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='200' height='200'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 0.5 0'/></filter><rect width='100%25' height='100%25' filter='url(%23n)' opacity='0.04'/></svg>");
  pointer-events: none;
}
.hero-inner { position: relative; z-index: 2; }

.hero-centered { text-align: center; }
.hero-copy {
  max-width: 980px;
  margin: 0 auto 60px;
}
.hero-logo {
  height: 60px;
  width: auto;
  margin: 0 auto 26px;
  filter: drop-shadow(0 8px 30px rgba(0, 0, 0, 0.4));
}
.hero-eyebrow {
  letter-spacing: 0.24em;
  opacity: 1;
  color: var(--magenta);
  background: var(--brand-grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.hero-title {
  color: #fff;
  margin: 0 auto 22px;
  max-width: 900px;
  line-height: 1.08;
  font-size: clamp(2.2rem, 4.6vw, 3.7rem);
  letter-spacing: -0.025em;
}
.hero-sub,
.hero-description {
  font-size: 1.18rem;
  color: rgba(255, 255, 255, 0.78);
  margin: 0 auto 36px;
  max-width: 660px;
  line-height: 1.55;
}
.hero-cta,
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  justify-content: center;
}
.hero .btn-ghost {
  color: #fff;
  border-color: rgba(255, 255, 255, 0.28);
  background: rgba(255, 255, 255, 0.04);
}
.hero .btn-ghost:hover {
  background: #fff;
  color: var(--ink);
  border-color: #fff;
}

/* Hero store gallery */
.hero-store-gallery {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 26px;
  margin-top: 8px;
}
.store-photo-card {
  position: relative;
  aspect-ratio: 5/4;
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.12);
  box-shadow: 0 30px 70px -34px rgba(0, 0, 0, 0.8);
  background: var(--ink-2);
  isolation: isolate;
  transition: transform 0.5s var(--ease), box-shadow 0.5s var(--ease), border-color 0.5s var(--ease);
}
.store-photo-card::after {
  content: '';
  position: absolute;
  inset: 0;
  z-index: 3;
  border-radius: inherit;
  padding: 1px;
  background: var(--brand-grad);
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
  opacity: 0;
  transition: opacity 0.5s var(--ease);
  pointer-events: none;
}
.store-photo-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 40px 90px -34px rgba(0, 0, 0, 0.85);
}
.store-photo-card:hover::after { opacity: 1; }

.store-photo-image,
.store-photo-placeholder {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transition: transform 0.7s var(--ease);
  z-index: 0;
}
.store-photo-card:hover .store-photo-image,
.store-photo-card:hover .store-photo-placeholder { transform: scale(1.04); }

.store-photo-placeholder {
  background:
    radial-gradient(circle at 25% 25%, rgba(176, 56, 112, 0.6) 0%, transparent 55%),
    radial-gradient(circle at 80% 80%, rgba(0, 152, 224, 0.5) 0%, transparent 55%),
    linear-gradient(135deg, var(--ink-2) 0%, var(--ink) 100%);
}

.store-photo-overlay {
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(
    180deg,
    rgba(13, 14, 19, 0) 0%,
    rgba(13, 14, 19, 0) 35%,
    rgba(13, 14, 19, 0.55) 72%,
    rgba(13, 14, 19, 0.9) 100%
  );
  pointer-events: none;
}
.store-photo-content {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  z-index: 2;
  padding: 28px 30px;
  text-align: left;
  color: #fff;
}
.store-photo-content h3 {
  color: #fff;
  font-size: clamp(1.3rem, 1.8vw, 1.65rem);
  margin: 0 0 5px;
}
.store-photo-address {
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin: 0 0 12px;
  background: var(--brand-grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.store-photo-desc {
  font-size: 0.92rem;
  color: rgba(255, 255, 255, 0.82);
  margin: 0 0 20px;
  line-height: 1.5;
  max-width: 38ch;
}
.store-photo-button {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 12px 22px;
  background: #fff;
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 0.92rem;
  font-weight: 600;
  border-radius: 999px;
  box-shadow: 0 12px 28px -12px rgba(0, 0, 0, 0.6);
  transition: all 0.35s var(--ease);
  white-space: nowrap;
}
.store-photo-button svg { width: 16px; height: 16px; transition: transform 0.35s var(--ease); }
.store-photo-button:hover {
  background: var(--brand-grad);
  color: #fff;
  transform: translateY(-2px);
  box-shadow: 0 16px 34px -12px rgba(176, 56, 112, 0.6);
}
.store-photo-button:hover svg { transform: translateX(3px); }

/* =============================================
   Trust bar — floating premium card across the
   dark hero / light content boundary
   ============================================= */
.trust-bar {
  background: transparent;
  padding: 0;
  margin-top: -54px;
  position: relative;
  z-index: 6;
}
.trust-grid {
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  align-items: center;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 22px;
  padding: 24px 14px;
  overflow: hidden;
  box-shadow:
    0 30px 70px -34px rgba(13, 16, 30, 0.5),
    0 6px 18px -10px rgba(13, 16, 30, 0.18);
}
.trust-grid::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: var(--brand-grad);
}
.trust-item {
  display: flex;
  align-items: center;
  gap: 14px;
  font-size: 0.92rem;
  font-weight: 600;
  color: var(--ink);
  padding: 4px 26px;
  position: relative;
}
.trust-item + .trust-item::before {
  content: '';
  position: absolute;
  left: 0; top: 50%;
  transform: translateY(-50%);
  width: 1px;
  height: 40px;
  background: var(--line);
}
.trust-icon {
  width: 44px; height: 44px;
  border-radius: 13px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  color: #fff;
}
.trust-item:nth-child(1) .trust-icon { background: linear-gradient(135deg, #c2466f, var(--magenta)); }
.trust-item:nth-child(2) .trust-icon { background: linear-gradient(135deg, #f0343b, var(--red)); }
.trust-item:nth-child(3) .trust-icon { background: linear-gradient(135deg, #b6d62a, var(--lime-bright)); }
.trust-item:nth-child(4) .trust-icon { background: linear-gradient(135deg, #29aee8, var(--cyan)); }
.trust-icon svg { width: 20px; height: 20px; }

/* =============================================
   Offer — premium -10% invitation
   ============================================= */
.offer { background: var(--white); }
.offer-card {
  position: relative;
  overflow: hidden;
  border-radius: 32px;
  background: var(--ink);
  border: 1px solid rgba(255, 255, 255, 0.1);
  box-shadow: var(--shadow-pop);
  isolation: isolate;
}
.offer-glow {
  position: absolute;
  inset: 0;
  z-index: 0;
  background:
    radial-gradient(34% 60% at 4% 0%, rgba(176, 56, 112, 0.5) 0%, transparent 70%),
    radial-gradient(30% 55% at 30% 100%, rgba(224, 24, 32, 0.32) 0%, transparent 72%),
    radial-gradient(34% 60% at 70% 110%, rgba(168, 200, 24, 0.3) 0%, transparent 72%),
    radial-gradient(40% 70% at 100% 0%, rgba(0, 152, 224, 0.5) 0%, transparent 70%);
}
.offer-content {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  align-items: center;
  gap: 48px;
  padding: 56px 56px;
}

.offer-text { color: #fff; }
.offer-eyebrow {
  -webkit-text-fill-color: transparent;
  background: var(--brand-grad);
  -webkit-background-clip: text;
  background-clip: text;
}
.offer-text h2 {
  color: #fff;
  margin-bottom: 16px;
  font-size: clamp(1.9rem, 3vw, 2.6rem);
}
.grad-text {
  background: var(--brand-grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.offer-desc {
  color: rgba(255, 255, 255, 0.78);
  font-size: 1.04rem;
  line-height: 1.55;
  margin-bottom: 26px;
  max-width: 52ch;
}
.offer-feats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px 24px;
  margin-bottom: 32px;
}
.offer-feats li {
  position: relative;
  padding-left: 28px;
  font-size: 0.93rem;
  color: rgba(255, 255, 255, 0.85);
}
.offer-feats li::before {
  content: '';
  position: absolute;
  left: 0; top: 3px;
  width: 16px; height: 16px;
  border-radius: 50%;
  background: var(--brand-grad);
}
.offer-feats li::after {
  content: '';
  position: absolute;
  left: 5px; top: 8px;
  width: 6px; height: 3px;
  border-left: 1.6px solid #fff;
  border-bottom: 1.6px solid #fff;
  transform: rotate(-45deg);
}

/* Offer "system" — a single-column, numbered 5-step mechanism */
.offer-system {
  grid-template-columns: 1fr;
  gap: 13px;
  counter-reset: sys;
}
.offer-system li {
  counter-increment: sys;
  display: flex;
  align-items: center;
  min-height: 30px;
  padding-left: 42px;
  font-size: 0.97rem;
  color: rgba(255, 255, 255, 0.9);
}
.offer-system li::before {
  width: 28px; height: 28px;
  left: 0; top: 50%;
  transform: translateY(-50%);
}
.offer-system li::after {
  content: counter(sys);
  left: 0; top: 50%;
  width: 28px; height: 28px;
  border: 0;
  transform: translateY(-50%);
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.82rem;
}
/* the 5th step (the discount) gets a subtle emphasis */
.offer-system li:last-child {
  font-weight: 600;
  color: #fff;
}

.offer-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-bottom: 22px;
}
.offer-disclaimer {
  font-size: 0.78rem;
  color: rgba(255, 255, 255, 0.5);
  margin: 0;
  max-width: 56ch;
  line-height: 1.5;
}

/* Badge */
.offer-badge-wrap {
  display: flex;
  justify-content: center;
  align-items: center;
}
.offer-badge {
  position: relative;
  width: 250px; height: 250px;
  border-radius: 50%;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  background:
    radial-gradient(circle at 50% 35%, rgba(255,255,255,0.08) 0%, transparent 60%),
    var(--ink-2);
  box-shadow:
    0 30px 60px -24px rgba(176, 56, 112, 0.45),
    inset 0 0 40px -10px rgba(0, 152, 224, 0.25);
}
/* gradient ring around the badge */
.offer-badge::before {
  content: '';
  position: absolute;
  inset: 0;
  border-radius: 50%;
  padding: 2.5px;
  background: var(--brand-grad);
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
}
/* soft outer halo */
.offer-badge::after {
  content: '';
  position: absolute;
  inset: -10px;
  border-radius: 50%;
  background: var(--brand-grad);
  filter: blur(26px);
  opacity: 0.35;
  z-index: -1;
}
.offer-badge-value {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 4.4rem;
  line-height: 1;
  letter-spacing: -0.03em;
  background: var(--brand-grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.offer-badge-pct { font-size: 2.6rem; }
.offer-badge-label {
  margin-top: 10px;
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  color: rgba(255, 255, 255, 0.7);
}

/* =============================================
   Sections
   ============================================= */
.section { padding: 108px 0; position: relative; }
.section-head { text-align: center; max-width: 780px; margin: 0 auto 60px; }
.section-head h2 { position: relative; }
.section-head .lede { margin: 18px auto 0; }
.section-head::after {
  content: '';
  display: block;
  width: 64px; height: 4px;
  margin: 22px auto 0;
  border-radius: 4px;
  background: var(--brand-grad);
}
.section-cta { text-align: center; margin-top: 56px; }

/* =============================================
   Why
   ============================================= */
.why { background: var(--paper); }
.why-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}
.why-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 34px 28px;
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease), border-color 0.4s var(--ease);
  position: relative;
  overflow: hidden;
}
.why-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.4s var(--ease);
}
.why-card:nth-child(1)::before { background: var(--magenta); }
.why-card:nth-child(2)::before { background: var(--red); }
.why-card:nth-child(3)::before { background: var(--lime-bright); }
.why-card:nth-child(4)::before { background: var(--cyan); }
.why-card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow-card);
  border-color: transparent;
}
.why-card:hover::before { transform: scaleX(1); }

.why-num {
  font-family: var(--font-display);
  font-size: 1.7rem;
  font-weight: 800;
  margin-bottom: 16px;
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.why-card:nth-child(1) .why-num { background: linear-gradient(135deg, var(--magenta), #d05a93); }
.why-card:nth-child(2) .why-num { background: linear-gradient(135deg, var(--red), #f0484f); }
.why-card:nth-child(3) .why-num { background: linear-gradient(135deg, #7c9a0c, var(--lime-bright)); }
.why-card:nth-child(4) .why-num { background: linear-gradient(135deg, var(--cyan), #4cbef0); }
.why-card h3 { margin-bottom: 11px; }
.why-card p { font-size: 0.93rem; margin: 0; }

/* =============================================
   Products
   ============================================= */
.products { background: var(--white); }
.products-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
.product-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease), border-color 0.4s var(--ease);
  position: relative;
  overflow: hidden;
}
.product-card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow-card);
  border-color: var(--line-strong);
}
.product-icon {
  position: relative;
  overflow: hidden;
  width: 58px; height: 58px;
  border-radius: 15px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  margin-bottom: 20px;
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease);
}
/* very light decorative "plaster" hatch inside the icon box */
.product-icon::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image: repeating-linear-gradient(45deg, rgba(255, 255, 255, 0.18) 0 1.5px, transparent 1.5px 7px);
  opacity: 0.55;
  pointer-events: none;
}
.product-icon svg { position: relative; z-index: 1; width: 27px; height: 27px; }
.product-card:hover .product-icon { transform: translateY(-3px) rotate(-4deg); }

/* color-code the 9 product tiles cycling the brand palette */
.product-card:nth-child(4n+1) .product-icon { background: linear-gradient(135deg, #c2466f, var(--magenta)); box-shadow: 0 12px 24px -12px rgba(176,56,112,.7); }
.product-card:nth-child(4n+2) .product-icon { background: linear-gradient(135deg, #f0343b, var(--red)); box-shadow: 0 12px 24px -12px rgba(224,24,32,.6); }
.product-card:nth-child(4n+3) .product-icon { background: linear-gradient(135deg, #b6d62a, var(--lime-bright)); box-shadow: 0 12px 24px -12px rgba(168,200,24,.6); }
.product-card:nth-child(4n+4) .product-icon { background: linear-gradient(135deg, #29aee8, var(--cyan)); box-shadow: 0 12px 24px -12px rgba(0,152,224,.6); }

.product-card h3 { margin-bottom: 9px; }
.product-card p { font-size: 0.92rem; margin: 0; }

/* =============================================
   Decorative effects (with photos)
   ============================================= */
.effects { background: var(--white); position: relative; }
.effects::before {
  content: '';
  position: absolute;
  inset: 0;
  background: var(--brand-grad-soft);
  opacity: 0.4;
  pointer-events: none;
}
.effects .container { position: relative; z-index: 1; }

/* masonry — cards pack tightly without gaps, full photos (no crop) */
.effects-grid {
  columns: 3;
  column-gap: 22px;
}
.effect-card {
  break-inside: avoid;
  -webkit-column-break-inside: avoid;
  width: 100%;
  margin: 0 0 22px;
  display: flex;
  flex-direction: column;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 24px;
  overflow: hidden;
  box-shadow: var(--shadow-card);
  position: relative;
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease), border-color 0.4s var(--ease);
}
/* thin brand-colour top accent, cycling the palette */
.effect-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  z-index: 3;
}
.effect-card:nth-child(4n+1)::before { background: var(--magenta); }
.effect-card:nth-child(4n+2)::before { background: var(--red); }
.effect-card:nth-child(4n+3)::before { background: var(--lime-bright); }
.effect-card:nth-child(4n+4)::before { background: var(--cyan); }
.effect-card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow-pop);
  border-color: var(--line-strong);
}

.effect-photo {
  position: relative;
  overflow: hidden;
  background: var(--paper-2);
  line-height: 0;
}
/* full image at its natural ratio — no cropping */
.effect-photo img {
  display: block;
  width: 100%;
  height: auto;
}
.effect-photo::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 55%, rgba(13, 14, 19, 0.5) 100%);
  pointer-events: none;
}
.effect-badge {
  position: absolute;
  z-index: 2;
  bottom: 12px; left: 12px;
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-size: 0.72rem;
  font-weight: 600;
  color: #fff;
  background: rgba(13, 14, 19, 0.55);
  backdrop-filter: blur(6px);
  -webkit-backdrop-filter: blur(6px);
  border: 1px solid rgba(255, 255, 255, 0.22);
  padding: 7px 12px 7px 10px;
  border-radius: 999px;
  white-space: nowrap;
}
.effect-badge::before {
  content: '';
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--brand-grad);
  flex-shrink: 0;
}
.effect-body { padding: 20px 22px 24px; }
.effect-body h3 { font-size: 1.14rem; margin-bottom: 8px; }
.effect-body p { font-size: 0.9rem; color: var(--muted); margin: 0; line-height: 1.5; }

/* CTA card — dark premium, like the hero */
.effects-cta {
  position: relative;
  margin-top: 40px;
  border-radius: 32px;
  overflow: hidden;
  background: var(--ink);
  border: 1px solid rgba(255, 255, 255, 0.1);
  box-shadow: var(--shadow-pop);
  isolation: isolate;
}
.effects-cta-glow {
  position: absolute;
  inset: 0;
  z-index: 0;
  background:
    radial-gradient(35% 60% at 5% 0%, rgba(176, 56, 112, 0.5) 0%, transparent 70%),
    radial-gradient(40% 65% at 98% 20%, rgba(0, 152, 224, 0.5) 0%, transparent 70%),
    radial-gradient(45% 60% at 80% 112%, rgba(168, 200, 24, 0.3) 0%, transparent 72%),
    radial-gradient(35% 55% at 22% 100%, rgba(224, 24, 32, 0.3) 0%, transparent 72%);
}
.effects-cta-inner {
  position: relative;
  z-index: 1;
  padding: 50px 48px;
  text-align: center;
  max-width: 760px;
  margin: 0 auto;
}
.effects-cta h3 { color: #fff; font-size: clamp(1.5rem, 2.4vw, 2rem); margin-bottom: 14px; }
.effects-cta p {
  color: rgba(255, 255, 255, 0.8);
  font-size: 1.02rem;
  line-height: 1.55;
  margin: 0 auto 28px;
  max-width: 60ch;
}
.effects-cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  justify-content: center;
}

/* =============================================
   Audience
   ============================================= */
.audience { background: var(--paper); }
.audience-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  max-width: 1080px;
  margin: 0 auto;
}
.audience-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 22px 24px;
  font-size: 1rem;
  font-weight: 600;
  color: var(--ink);
  display: flex;
  align-items: center;
  gap: 14px;
  transition: all 0.35s var(--ease);
}
.audience-card::before {
  content: '';
  width: 10px; height: 10px;
  border-radius: 50%;
  flex-shrink: 0;
}
.audience-card:nth-child(6n+1)::before { background: var(--magenta); }
.audience-card:nth-child(6n+2)::before { background: var(--red); }
.audience-card:nth-child(6n+3)::before { background: var(--lime-bright); }
.audience-card:nth-child(6n+4)::before { background: var(--cyan); }
.audience-card:nth-child(6n+5)::before { background: var(--magenta); }
.audience-card:nth-child(6n+6)::before { background: var(--red); }
.audience-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-card);
  border-color: var(--line-strong);
}

/* =============================================
   Brands + on-site coloring
   ============================================= */
.brands { background: var(--white); position: relative; }
.brands::before {
  content: '';
  position: absolute;
  inset: 0;
  background: var(--brand-grad-soft);
  opacity: 0.5;
  pointer-events: none;
}
.brands .container { position: relative; z-index: 1; }

.brands-layout {
  display: grid;
  grid-template-columns: 1.35fr 1fr;
  gap: 30px;
  align-items: start;
}

/* Left — brand grid */
.brands-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.brand-card {
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 16px;
  padding: 22px 18px;
  min-height: 96px;
  box-shadow: 0 10px 28px -24px rgba(13, 16, 30, 0.4);
  transition: transform 0.35s var(--ease), box-shadow 0.35s var(--ease), border-color 0.35s var(--ease);
}
.brand-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-card);
  border-color: var(--line-strong);
}
.brand-logo-img {
  max-height: 50px;
  max-width: 100%;
  width: auto;
  object-fit: contain;
  /* original brand colours; subtle lift on hover */
  transition: transform 0.35s var(--ease);
}
.brand-card:hover .brand-logo-img {
  transform: scale(1.05);
}
.brand-card-text span {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.15rem;
  letter-spacing: -0.01em;
  color: var(--muted);
  transition: color 0.35s var(--ease);
}
.brand-card-text:hover span { color: var(--ink); }

/* Right — on-site coloring card (the strong focal point) */
.colorize-card {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--ink);
  color: #fff;
  box-shadow: var(--shadow-pop);
  height: 100%;
}
.colorize-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  z-index: 3;
  background: var(--brand-grad);
}
.colorize-glow {
  position: absolute;
  inset: 0;
  z-index: 0;
  background:
    radial-gradient(42% 40% at 12% 8%, rgba(176, 56, 112, 0.55) 0%, transparent 70%),
    radial-gradient(44% 42% at 96% 30%, rgba(0, 152, 224, 0.5) 0%, transparent 72%),
    radial-gradient(50% 46% at 80% 100%, rgba(168, 200, 24, 0.3) 0%, transparent 72%);
}
.colorize-inner {
  position: relative;
  z-index: 1;
  padding: 36px 34px 38px;
}
.colorize-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #fff;
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.18);
  padding: 8px 14px;
  border-radius: 999px;
  margin-bottom: 20px;
}
.colorize-badge svg { width: 16px; height: 16px; }
.colorize-card h3 {
  color: #fff;
  font-size: clamp(1.3rem, 1.8vw, 1.6rem);
  margin-bottom: 12px;
}
.colorize-card > .colorize-inner > p {
  color: rgba(255, 255, 255, 0.8);
  font-size: 0.96rem;
  line-height: 1.55;
  margin-bottom: 24px;
}
.colorize-feats {
  display: flex;
  flex-direction: column;
  gap: 16px;
  margin-bottom: 28px;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  padding-top: 24px;
}
.colorize-feats li {
  display: flex;
  align-items: flex-start;
  gap: 14px;
}
.colorize-dot {
  flex-shrink: 0;
  width: 14px; height: 14px;
  margin-top: 4px;
  border-radius: 50%;
  background: var(--brand-grad);
  box-shadow: 0 0 0 4px rgba(255, 255, 255, 0.06);
}
.colorize-feats strong {
  display: block;
  color: #fff;
  font-size: 0.96rem;
  font-weight: 600;
  margin-bottom: 2px;
}
.colorize-feats small {
  display: block;
  color: rgba(255, 255, 255, 0.68);
  font-size: 0.84rem;
  line-height: 1.45;
}
.colorize-cta { width: 100%; }

/* =============================================
   Stores
   ============================================= */
.stores { background: var(--white); }
.stores-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 30px;
}
.store-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease);
  display: flex;
  flex-direction: column;
  position: relative;
}
.store-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-pop); }
.store-card-primary { border-color: transparent; box-shadow: 0 30px 60px -34px rgba(176, 56, 112, 0.3); }
.store-card-primary::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  z-index: 4;
  background: var(--brand-grad);
}

.store-tag {
  position: absolute;
  top: 20px; left: 20px;
  z-index: 2;
  color: #fff;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 8px 14px;
  border-radius: 999px;
  background: rgba(13, 14, 19, 0.82);
  backdrop-filter: blur(8px);
}
.store-card-primary .store-tag { background: var(--brand-grad); }

.store-visual { position: relative; height: 280px; overflow: hidden; background: var(--paper-2); }
.store-map {
  position: absolute;
  inset: 0;
  width: 100%; height: 100%;
  border: 0;
  display: block;
}

.store-body { padding: 30px 30px 34px; }
.store-body h3 { font-size: 1.55rem; margin-bottom: 4px; }
.store-city {
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 18px;
  background: var(--brand-grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.store-desc { font-size: 0.95rem; margin-bottom: 20px; }
.store-feats {
  margin-bottom: 26px;
  border-top: 1px solid var(--line);
  padding-top: 20px;
}
.store-feats li {
  position: relative;
  padding-left: 26px;
  font-size: 0.92rem;
  color: var(--muted);
  margin-bottom: 9px;
}
.store-feats li::before {
  content: '';
  position: absolute;
  left: 0; top: 7px;
  width: 14px; height: 14px;
  border-radius: 50%;
  background: var(--brand-grad);
  opacity: 0.85;
}
.store-actions { display: flex; flex-wrap: wrap; gap: 12px; }

/* =============================================
   Steps
   ============================================= */
.steps { background: var(--paper); }
.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  position: relative;
}
.steps-grid::before {
  content: '';
  position: absolute;
  top: 38px;
  left: 12%; right: 12%;
  height: 3px;
  border-radius: 3px;
  background: var(--brand-grad);
  opacity: 0.35;
  z-index: 0;
}
.step-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
  position: relative;
  z-index: 1;
  text-align: center;
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease);
}
.step-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-card); }
.step-num {
  width: 72px; height: 72px;
  border-radius: 50%;
  background: var(--brand-grad);
  color: #fff;
  font-family: var(--font-display);
  font-size: 1.7rem;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 20px;
  box-shadow: 0 14px 30px -12px rgba(176, 56, 112, 0.5);
  border: 4px solid var(--white);
}
.step-card h3 { margin-bottom: 10px; }
.step-card p { font-size: 0.92rem; margin: 0; }

/* =============================================
   Gallery
   ============================================= */
.gallery { background: var(--white); }
.gallery-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}
.gallery-item {
  position: relative;
  aspect-ratio: 1 / 1;
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--paper-2);
  box-shadow: 0 12px 30px -22px rgba(13, 16, 30, 0.4);
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease);
}
.gallery-item.gallery-feature {
  grid-column: span 2;
  grid-row: span 2;
}
.gallery-media,
.gallery-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transition: transform 0.6s var(--ease);
}
.gallery-item:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-card);
}
.gallery-item:hover .gallery-media,
.gallery-item:hover .gallery-video {
  transform: scale(1.04);
}

/* clickable media: cursor + hover darken so the play icon reads */
.gallery-item.has-video,
.gallery-item.has-photo { cursor: pointer; }
.gallery-item.has-video::before {
  content: '';
  position: absolute;
  inset: 0;
  z-index: 2;
  background: rgba(13, 14, 19, 0);
  transition: background 0.3s var(--ease);
  pointer-events: none;
}
.gallery-item.has-video:hover::before { background: rgba(13, 14, 19, 0.3); }

/* play badge on video tiles */
.gallery-play {
  position: absolute;
  z-index: 3;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%) scale(0.85);
  width: 52px; height: 52px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  background: rgba(13, 14, 19, 0.5);
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
  border: 1.5px solid rgba(255, 255, 255, 0.65);
  opacity: 0;
  transition: opacity 0.3s var(--ease), transform 0.3s var(--ease), background 0.3s var(--ease), border-color 0.3s var(--ease);
  pointer-events: none;
}
.gallery-item.has-video:hover .gallery-play {
  opacity: 1;
  transform: translate(-50%, -50%) scale(1);
  background: var(--brand-grad);
  border-color: transparent;
}
.gallery-play svg { width: 20px; height: 20px; fill: #fff; margin-left: 3px; }

/* small persistent corner hint that a tile is a video */
.gallery-badge {
  position: absolute;
  z-index: 3;
  top: 12px; right: 12px;
  width: 30px; height: 30px;
  border-radius: 9px;
  display: flex;
  align-items: center;
  justify-content: center;
  background: rgba(13, 14, 19, 0.55);
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
  pointer-events: none;
  transition: opacity 0.3s var(--ease);
}
.gallery-item:hover .gallery-badge { opacity: 0; }
.gallery-badge svg { width: 15px; height: 15px; fill: #fff; margin-left: 1px; }

/* =============================================
   Lightbox
   ============================================= */
.lightbox {
  position: fixed;
  inset: 0;
  z-index: 200;
  display: none;
  align-items: center;
  justify-content: center;
  padding: 24px;
  background: rgba(8, 8, 12, 0.88);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  animation: lb-fade 0.25s var(--ease);
}
.lightbox.open { display: flex; }
@keyframes lb-fade { from { opacity: 0; } to { opacity: 1; } }

.lightbox-inner {
  display: flex;
  align-items: center;
  justify-content: center;
  max-width: min(94vw, 920px);
  max-height: 88vh;
}
.lightbox-inner video,
.lightbox-inner img {
  max-width: 100%;
  max-height: 88vh;
  width: auto;
  height: auto;
  border-radius: 16px;
  background: #000;
  box-shadow: 0 40px 100px -30px rgba(0, 0, 0, 0.85);
  animation: lb-pop 0.3s var(--ease);
}
@keyframes lb-pop { from { transform: scale(0.94); opacity: 0.6; } to { transform: scale(1); opacity: 1; } }

.lightbox-close {
  position: absolute;
  top: 20px; right: 22px;
  z-index: 2;
  width: 48px; height: 48px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.28);
  cursor: pointer;
  transition: all 0.3s var(--ease);
}
.lightbox-close svg { width: 22px; height: 22px; }
.lightbox-close:hover {
  background: var(--brand-grad);
  border-color: transparent;
  transform: rotate(90deg);
}

/* =============================================
   Final CTA
   ============================================= */
.final-cta {
  position: relative;
  color: #fff;
  overflow: hidden;
  padding: 116px 0;
}
.final-cta-bg {
  position: absolute;
  inset: 0;
  z-index: 0;
  background:
    radial-gradient(40% 60% at 8% 10%, rgba(176, 56, 112, 0.55) 0%, transparent 70%),
    radial-gradient(38% 56% at 95% 30%, rgba(0, 152, 224, 0.5) 0%, transparent 70%),
    radial-gradient(44% 60% at 80% 100%, rgba(168, 200, 24, 0.35) 0%, transparent 72%),
    radial-gradient(40% 56% at 25% 100%, rgba(224, 24, 32, 0.32) 0%, transparent 72%),
    var(--ink);
}
.final-cta .container { position: relative; z-index: 1; }
.final-cta-inner { text-align: center; max-width: 780px; margin: 0 auto; }
.final-cta h2 { color: #fff; margin-bottom: 18px; }
.final-cta .eyebrow.light { -webkit-text-fill-color: #fff; background: none; color: #fff; opacity: 0.7; }
.final-cta .lede {
  color: rgba(255, 255, 255, 0.8);
  margin: 0 auto 40px;
  font-size: 1.1rem;
}
.final-cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  justify-content: center;
}

/* =============================================
   Footer
   ============================================= */
.site-footer {
  background: var(--ink);
  color: rgba(255, 255, 255, 0.62);
  padding: 78px 0 0;
  position: relative;
}
.site-footer::before {
  content: '';
  position: absolute;
  left: 0; right: 0; top: 0;
  height: 3px;
  background: var(--brand-grad);
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1.1fr;
  gap: 48px;
  padding-bottom: 54px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.1);
}
.brand-footer { margin-bottom: 18px; display: inline-flex; }
.brand-footer .brand-logo { height: 42px; }
.footer-brand p { color: rgba(255, 255, 255, 0.58); font-size: 0.92rem; }

.footer-col h4 {
  color: #fff;
  font-size: 0.78rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  margin-bottom: 20px;
}
.footer-col p { color: rgba(255, 255, 255, 0.66); font-size: 0.92rem; margin-bottom: 14px; }
.footer-col strong { color: #fff; font-weight: 600; }
.footer-col ul li { font-size: 0.9rem; padding: 5px 0; color: rgba(255, 255, 255, 0.62); }
.footer-col a { color: #fff; transition: color 0.2s var(--ease); }
.footer-col a:hover { color: var(--cyan); }

.socials { display: flex; gap: 12px; margin-top: 16px; }
.socials a {
  font-size: 0.85rem;
  padding: 8px 16px;
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: 999px;
  transition: all 0.3s var(--ease);
}
.socials a:hover { background: var(--brand-grad); border-color: transparent; color: #fff; }

.footer-bottom { padding: 24px 0; font-size: 0.82rem; color: rgba(255, 255, 255, 0.48); }
.footer-bottom .container {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
}

/* =============================================
   Mobile CTA bar
   ============================================= */
.mobile-cta {
  display: none;
  position: fixed;
  bottom: 0; left: 0; right: 0;
  background: rgba(255, 255, 255, 0.96);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-top: 1px solid var(--line);
  padding: 12px 16px calc(12px + env(safe-area-inset-bottom));
  gap: 10px;
  z-index: 90;
  box-shadow: 0 -8px 24px -12px rgba(13, 14, 19, 0.18);
}
.mobile-cta::before {
  content: '';
  position: absolute;
  left: 0; right: 0; top: 0;
  height: 2px;
  background: var(--brand-grad);
}
.mobile-cta-btn { flex: 1; padding: 14px 16px; font-size: 0.92rem; }

/* =============================================
   Reveal animation
   ============================================= */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
}
.reveal.in { opacity: 1; transform: translateY(0); }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; }
  * { transition-duration: 0.01ms !important; }
}

/* =============================================
   Responsive
   ============================================= */
@media (max-width: 1100px) {
  .nav-desktop { gap: 22px; }
  .nav-desktop a { font-size: 0.88rem; }
  .why-grid { grid-template-columns: repeat(2, 1fr); }
  .products-grid { grid-template-columns: repeat(2, 1fr); }
  .audience-grid { grid-template-columns: repeat(2, 1fr); }
  .gallery-grid { grid-template-columns: repeat(3, 1fr); }
  .effects-grid { columns: 2; }
}

@media (max-width: 880px) {
  .nav-desktop, .btn-header { display: none; }
  .nav-toggle { display: flex; }

  .hero { padding: 48px 0 72px; }
  .hero-copy { margin-bottom: 48px; }
  .hero-logo { height: 48px; margin-bottom: 22px; }
  .hero-store-gallery { grid-template-columns: 1fr; gap: 20px; }
  .store-photo-card { aspect-ratio: 4/3; }
  .store-photo-content { padding: 24px; }

  .section { padding: 76px 0; }
  .section-head { margin-bottom: 48px; }

  .trust-bar { margin-top: -32px; }
  .trust-grid { grid-template-columns: repeat(2, 1fr); gap: 18px 0; padding: 22px 12px; }
  .trust-item { padding: 4px 16px; }
  /* in a 2-col grid, hide the divider at the start of each row (col 1) */
  .trust-item:nth-child(odd)::before { display: none; }

  /* Brands: stack — first the brand logos, then the on-site coloring card */
  .brands-layout { grid-template-columns: 1fr; gap: 24px; }
  .colorize-inner { padding: 30px 26px 32px; }

  /* Offer: badge above text, everything centered */
  .offer-content { grid-template-columns: 1fr; gap: 32px; padding: 40px 30px; text-align: center; }
  .offer-badge-wrap { order: -1; }
  .offer-desc { margin-left: auto; margin-right: auto; }
  .offer-feats {
    grid-template-columns: 1fr;
    gap: 12px;
    max-width: 340px;
    margin-left: auto;
    margin-right: auto;
    text-align: left;
  }
  .offer-actions { justify-content: center; }
  .offer-disclaimer { margin-left: auto; margin-right: auto; }

  .stores-grid { grid-template-columns: 1fr; gap: 24px; }
  .steps-grid { grid-template-columns: 1fr; gap: 20px; }
  .steps-grid::before { display: none; }

  .gallery-grid { grid-template-columns: repeat(2, 1fr); gap: 10px; }

  .footer-grid { grid-template-columns: 1fr 1fr; gap: 36px; }

  .mobile-cta { display: flex; }
  body { padding-bottom: 76px; }
}

@media (max-width: 540px) {
  .container { padding: 0 20px; }
  h1, .hero-title { font-size: 2.1rem; }
  h2 { font-size: 1.75rem; }

  .hero-sub, .hero-description { font-size: 1.05rem; }
  .hero-cta, .hero-actions { flex-direction: column; }
  .hero-cta .btn, .hero-actions .btn { width: 100%; }
  .hero-title { max-width: none; }
  .hero-logo { height: 42px; }

  .store-photo-card { aspect-ratio: 5/4; }
  .store-photo-content { padding: 22px; }
  .store-photo-content h3 { font-size: 1.25rem; }
  .store-photo-desc { font-size: 0.88rem; margin-bottom: 16px; }

  .why-grid { grid-template-columns: 1fr; }
  .products-grid { grid-template-columns: 1fr; }
  .audience-grid { grid-template-columns: 1fr; }
  .brands-grid { grid-template-columns: repeat(2, 1fr); }
  .effects-grid { columns: 1; }
  .effects-cta-inner { padding: 34px 22px; }
  .effects-cta-actions .btn { width: 100%; }

  /* Offer: tighter on small phones */
  .offer-content { padding: 34px 22px; }
  .offer-badge { width: 200px; height: 200px; }
  .offer-badge-value { font-size: 3.5rem; }
  .offer-badge-pct { font-size: 2.1rem; }
  .offer-actions .btn { width: 100%; }

  /* Trust card: single column on narrow phones so the labels never clip */
  .trust-grid { grid-template-columns: 1fr; gap: 0; padding: 8px 18px; }
  .trust-item { padding: 16px 0; }
  .trust-item::before { display: none !important; }
  .trust-item + .trust-item { border-top: 1px solid var(--line); }

  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
  .final-cta-actions .btn { width: 100%; }
  .store-actions .btn { flex: 1 1 100%; }
}